T Minus Zero, Forever
Your book launch is one moment. Discovery lasts for years.
Authors are trained to obsess over launch day:
Preorders.
Launch teams.
Amazon rankings.
Reviews.
Thirty-day windows.
All of that matters.
But none of it means your book’s opportunity ends when launch week is over.
Movies find audiences years after release. Albums become classics long after their first sales cycle. Books do the same.
The real question isn’t:
“Did I miss my moment?”
It’s:
“Who still needs this book, and how do I help them discover it?”
That means continuing to identify reader segments, build relationships, cultivate advocates, create new reasons to talk about the book, and connect it to communities where it naturally belongs.
Your book launch is one moment. Discovery lasts for years.
And for Christian authors, that process is part of stewardship.
We’ll talk about this and more in my free I Hate Marketing Zoom presentation on Saturday, Aug. 29 at 1 PM Central.
Reply “I’m in” for the Zoom details.
I'm starting a free promo stacking suggested by Thomas Umstattd Jr. and Bryan Canter, perfect timing, 1 month after release. Also one of the authors in AuthorMediaSocial suggested who to stick to rather than shotgunning money to everyone. I've had a bookbub ad which reached 16,000 views (all from the UK...) but not downloads. I may do a freebie there, we shall see, and in fact, if one or both of the first do okay, then I'll consider bookbub. The 'new launch' which I can also share on Instagram, FB, twitter, and my personal website.
<genuflects, crosses fingers, hands in prayer>